Home Managers for Modern Families · London

A second
you.

For parents juggling it all.

The mental load that follows you everywhere.
The cooking. The meal prep. The planning.
The laundry. The returns. The errands. Done.
"This is amazing. I'm drowning and this is a godsend."
London family · 2025
More time for what matters · We can have it all, we just can't do it all · We all need a village · Real help for real families · More time for what matters · We can have it all, we just can't do it all · We all need a village · Real help for real families ·
What is an Ayi?
Ayi

/ ˈaɪ.iː / · Chinese: 阿姨 · literally: auntie

See How It Works
"It wasn't a luxury — it was sanity."

Jessie, Founder of Ayi

When I lived in Shanghai, I had an Ayi who kept our home running so I could breathe. When I came back to London, nothing like it existed. So I built it.

Read our story →
What your Ayi does

Everything
your home needs.

You're managing work, kids, life, and the mental load that comes with all of it. We handle the rest.

01

Living Space Resets

Surfaces clear, laundry tackled, kitchen turned around. The daily chaos, undone — so you come home to calm.

02

Food Prep & Grocery Runs

Meals prepped. Kitchen clean. Weekly staples stocked so you're never caught out at 6pm on a Tuesday.

03

Life Admin & Errands

Returns, errands, gifting, tradespeople — the never-ending "I'll do it later" list. Handled.

04

Seasonal & Special

Wardrobe switchovers, holiday prep, decorations. The seasonal chaos sorted so it doesn't eat your Sunday.

A day with Ayi

You walk in after a long day.
Braced for mess and the evening overwhelm.

Dinner prepped, kitchen clean. Living room peaceful. Laundry washed, folded, put away — the holy grail. Dog walked, fridge stocked. Parcels returned. Uniforms checked. Bake sale cookies baked.

"Dinner in the fridge, package returned, cookies on the side. — Ayi x"
The process

Simple, thoughtful, personal.

A smooth four-step process designed to take the domestic load off you — so home feels like home again.

01

Discovery

A quick chat to understand your home and where the load feels heaviest. No forms. No faff.

02

Ayi Match

We hand-match you with a fully vetted Ayi based on fit, style, and your household's needs.

03

Home Profile

We map your rhythms and preferences. Your Ayi learns exactly how your household runs.

04

Your Second You

From food prep to laundry to life admin — your Ayi quietly handles what usually eats your time.

Why families choose Ayi

One person.
Everything handled.

Not a rota of cleaners and dog walkers. Not another app. One trusted home manager who knows your household inside out.

Vetted & Trained

Every Ayi hand-picked for skill, initiative, and trust.

Works Around You

Flexible hours that fit your family's rhythm and schedule.

Flexi Options

Start and scale as you need. No lock-ins, no surprises.

Monthly Membership

One relationship, everything handled. Benefits that grow with you.

More calm.
More connection.
More time for what matters.

See Our Packages
What London families are saying

Real stories. Real relief.

"This is amazing. I'm drowning and this is a godsend."

North London family

"I already outsource a lot but I still feel like the household operations manager. Ayi changed that completely."

Lyndsay · Maida Vale

"The overwhelm I used to feel walking through the door at 7pm is just... gone. I can actually be present with my kids."

Alex · North London

"Having no family in the UK, I'd forgotten what it feels like to have someone in your corner at home."

Sonja · Crouch End

"The body-doubling element and having someone I trust who just quietly gets things done — it's transformed our week."

Jayne · Highbury

Our Story

Hello — ni hao.
I'm Jessie.

I'm a single parent raising two daughters in London with no family nearby. No village. Just the full load — work, kids, home — and the mental hum of trying to hold it all together.

Read Our Story
"It wasn't a luxury — it was sanity."
Jessie, Founder

When I was living in Shanghai, I had an Ayi. When I came back to London, I looked for the same thing. It didn't exist. So I built it.

We all need a village. Most of us just don't have one anymore.

More time for
what matters.

Join the waitlist. We're welcoming a small founding group of London families now.

Join the Waitlist Get In Touch